I am currently working on personas for my company's online software in order to help us to understand and know in an accurate way our users. For that work I will conduct face to face interviews with selected clients/users
Because our software contains advanced functionality that are not used by all users; I am wondering which process should I adopt in creating these personas.
Should I create 4-5 personas for each feature that we are re-designing or should I work on overall set of personas that will be refined for each feature.
I am producing IA/UX for a SaaS and need to obtain research specific to the typical layout of a Use Case 01 landing page with call-to-action.
Specifically, my client wants an initial landing page with two calls-to-action buttons with the same visual weight. His justification is that both will eventually lead down conversion paths (one directly to signup, the second to more information). All information I can find advises this has the opportunity to cause some confusion which can hamper conversion rates.