rewards program

17 Mar 2010 - 1:40pm
Krystal Higgins

Best practices or information on loyalty programs

I'm looking for any information regarding best practices for the flow of entering a loyalty/reward program section from a primary site.  In this case, the rewards program is a by-product of the main site, as opposed to being one of the driving forces there.  We may also end up having constraints depending on the vendor; ie, needing the rewards program to live in a separately-hosted window.

We'll be augmenting with some user research, as well, but it's always good to have some understood "standards" if they're out there. 


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