lab

rongoldin
2009

Qualitative Research in NYC

Hey folks, what are your favorite qualitative research labs and resources in NYC? Saw an old thread for this with lots of broken links - also include resource links if there's a thread that I'm not seeing that has a solid list.

They can include any and all of these:

- screening + recruiting

- facilitation

- on-site facilities for 1:1 and/or focus groups

It's largely ethnographic to aid in the development of customer personas around a product's domain as well as brand insights on an existing product.

 

6 Jan 2011 - 6:57am
0
3 years ago
24 replies
Graham Sear
2010

Planning internal usability lab

We're setting up a small internal usability lab at work to use for usability testing and PET interviews. I'm planning to use 2 rooms: one for interviewer and participant and one for observer. We don't have a one-way mirror but I am intending to set up a video camera in the interviewing room to be streamed/broadcast to the observation room and screencast the laptop.

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