Much of user-experience design borrows from methods that assume users have discrete & identifiable goals. However, this assumption can seriously inhibit designing for real human behavior, which (as we will see) often has less to do with rationality than we tend to think.
Anthony Dunne is professor and head of the Design Interactions programme at the Royal College of Art in London. He is also a partner in the design practice Dunne & Raby. He studied Industrial Design at the RCA before working at Sony Design in Tokyo. On returning to London he completed a PhD in Computer Related Design at the RCA.
Amber Case is a cyborg anthropologist and user experience designer who focuses on mobile software, augmented reality and data visualization, and reducing the amount of time and space it takes for people to connect.
Dr. Genevieve Bell is an Australian-born anthropologist and researcher. As director of User Interaction and Experience in Intel Labs, Dr. Bell leads a research team of social scientists, interaction designers, human factors engineers and computer scientists. This team shapes and helps create new Intel technologies and products that are increasingly designed around people’s needs and desires.
Jonas Löwgren is a professor of interaction design and co-founder of the School of Arts and Communication at Malmö University in Sweden. He specializes in cross-media products, interactive visualization and the design theory of the digital materials.