I am working on an emailer in a letter format to be sent to different promotional industry clients.
I have two options to format the letter in.
1) Highlight certain salient points within the letter.
These are many and the letter looks like its a mistake and it gets confusing to understand if the letter is in bold or in regular font.
2) Without highlighting the important points in the letter.
This one reads as a simple letter without formatted text.
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