demographic data

15 Apr 2010 - 7:16am
0
4 years ago
1 reply
FrankLicht
2010

Regional influences of demographic data on design

Hi, I'm currently working as an Interaction Designer at an Email Marketing company where I'm also writing my thesis for my undergraduate (Bachelors) degree. The main goal of my research is to find if we can change certain aspects of email newsletter designs through personalization. We want to do this to create more interaction between sender and receiver of the newsletter (read: higher clickthrough rate and more conversions on the websites of our customers).

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