conversion optimization

Tavis Lochhead
2013

Psychology for Digital Behavior Change Workshops – USA & Canada

During this 2-day workshop, Brian Cugelman, PhD will teach you how to design human centered technologies that are more persuasive and engaging.

Tavis Lochhead
2013

Gamification: What it is and when to use it

People are complex, smart, and sometimes extremely stubborn, which may explain why in the last two thousand years, nobody has discovered an easy way to shape how people think and behave. Yet in the digital era, we’re witnessing widespread claims, that the secret to winning friends and influencing people, is to reward them with points and badges.

A magic solution to engagement or a load of hype—in this article, I’m going to discuss gamification, describe it, judge it, address misconceptions, and advocate when it’s a good or bad idea.

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