B2B

29 Jun 2010 - 1:19pm
0
3 years ago
8 replies
eriklevitch
2008

Audience Segmentation Navigation

I know it is a common practice for B2B sites to structure the navigation by audience; however, I think structuring the navigation based on tasks rather than audience type could be a better solution. Would analyzing the tasks for each audience type naturally present a common IA that all audience types could understand? For example, each audience type needs to know the benefits of a product (of course, the benefits for the product differs for each audience type).

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